When it comes to improving SEO, it’s no secret that content is king. Your website’s content has to be relevant, informative and engaging for search engines to consider upping your site’s rank. Over the years, however, social media has also stepped into the picture, and its signals are now being used to help better your search engine ranking. It’s clear to see that SEO, content marketing, and social media are all working hand-in-hand to improve your travel website status.
Just to make this clearer, there are top 5 tips, explained by Andrew Dyhan, the Customer Success Manager of Semalt, to help improve your SEO with content marketing and social media.
1. Twitter content counts
It’s not just the content on your travel website or blog that helps Google index your site. The more you tweet, and the more people share your tweets, the better your chances of moving up the index rank. The vast nature of the world wide web means that extensive processes are used to gather up all the information and put into a system that’s actually accessible. Google’s crawlers are key in helping with this indexing, and they now take into consideration content from Twitter accounts. Therefore make the most of your Twitter and tweet away!
2. Develop your social media platforms to get good linkbacks
Because search engines are trying to bring relevant information to people when they need it, they rely on social media to help. The more linkbacks a website has, the more it shows that people find that site relevant. Unfortunately, a lot of people abused this in the past and engaged in black-hat-SEO techniques to boost their site’s rankings. This led to search engines turning to social media for help. Today search engines look at social signals such as Facebook, Tweets, Google+1s to see how well your site is doing, and how to rank it accordingly.
3. Use social media to boost your credibility
Today search engines aren’t just looking at the content on your travel website or blog. They are looking at your social media platforms as well. How people are engaging with your content, and also how many people are linking back to you. How big an audience and influence you have are also taken into consideration, so do spend time developing your reach as well as growing your audience.
4. Post on Google+ daily
Develop your Google+ profile, post every day and Google will be happy with you. Join communities and post relevant content, share your profile, just be active on your Google+ profile. Make sure the travel content you are sharing on your Google+ is the content you want to be indexed for.
5. Strengthen and appropriate your SEO game
When talking about SEO and content, things like keywords, meta descriptions, alt tagging of images, and the number of words in your blog posts all matter. However, things have changed a bit with time. Search engines are now more concerned with the relevancy of your content. It’s not just about keyword stuffing, but about how you can effectively answer the questions people are asking (Ex.Where are the white sand beaches in Florida?). SEO is revolutionizing the kind of content that appears in your results. Therefore make sure that your content is as appropriate and engaging as possible.
SEO, content marketing, and social media are not unrelated. If anything, they are becoming more and more intertwined as the years go by. They all help in improving SEO and site rankings and should be considered together in a website marketing strategies.